Meet the Team

Nick Finotti
Founder

Our Mission

At Pops HoldCo, our mission is to empower small and medium-sized businesses through strategic investments, driven by our unwavering commitment to put people first. We believe that behind every successful business lies a group of dedicated individuals who are the heart and soul of their organizations.

One of our core principles is to prioritize people at every step of our investment process. We seek to foster long-term partnerships with entrepreneurs and business owners who share our values and have a genuine passion for their work. By understanding their unique visions and aspirations, we aim to provide the necessary financial resources, expertise, and guidance to help them achieve sustainable growth and lasting success.

Ultimately, our success is measured not only by financial returns but by the positive and lasting impact we have on the businesses we invest in, the individuals we work with, and the communities we serve. With our people-first approach, we strive to be a trusted partner and a catalyst for growth, driving meaningful change in the SMB community.

What we believe in

Our investment thesis revolves around the belief that small and medium-sized businesses, led by passionate entrepreneurs and driven teams, have immense potential for growth and success. We are committed to identifying and investing in businesses that align with our people-first mission and demonstrate the following key characteristics:
  • Strong Leadership and People-Centric Culture: We seek businesses with visionary leaders who prioritize their employees and foster a culture of collaboration, innovation, and personal growth. We believe that a dedicated and motivated team is crucial for long-term success.
  • Sustainable Competitive Advantage: We look for businesses that possess unique strengths and competitive advantages, such as proprietary technology, differentiated products or services, loyal customer bases, or strong brand recognition. These advantages contribute to their resilience and long-term growth potential.
  • Addressing Significant Market Opportunities: We target businesses operating in growing markets or niches with untapped potential. We assess market dynamics, customer needs, and competitive landscapes to identify businesses poised for expansion and value creation.
  • Scalability and Growth Potential: We prioritize investments in businesses with scalable models, capable of expanding operations, penetrating new markets, or diversifying product lines. We seek opportunities that offer attractive growth trajectories and the potential to deliver substantial returns.
  • Financial Viability and Risk Management: We conduct rigorous due diligence to assess a business's financial performance, including revenue growth, profitability, cash flow generation, and prudent risk management practices. We aim to invest in businesses with sustainable financial structures and sound risk mitigation strategies.
We aim to provide not just financial capital, but also strategic guidance, operational expertise, and access to our extensive network of resources. By aligning our investments with our mission and focusing on people first, we strive to create a positive and lasting impact on the businesses we support, their employees, and the communities they serve.